All of us who are part of the Arkansas Hospice family are influential with others when it comes to representing who we are, what we do, and how we help our fellow Arkansans live better. It’s important for every one of us to reflect our organization in a consistent manner, so others will better understand why it’s important to choose US when it’s time for help with aging and serious illness.
a public image, reputation, or identity conceived of as something to be marketed or promoted
an authorized representative or messenger
As just defined, a “brand” is much more than a logo – it’s how others define us. Knowing what sets Arkansas Hospice apart from our competitors (Brand Differentiators) will help each of us to better “brand” our services.